Business Today | About
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About

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WHAT WE DO

From the beginning, in 1968, our mission has been to create a dynamic forum for influential business leaders to interact with top undergraduate students from campuses worldwide, and to educate the leaders of tomorrow.

History

On May 20th, 1968, the Wall Street Journal said of Business Today Magazine, “This is no ordinary publication.” Indeed, our magazine is exceptionally unique: we are published for students, by students. We’re proud of that legacy. Business Today was founded in 1968 by three undergraduates at Princeton: Jonathan Perel, Michael Mims, and Steve Forbes. They called their organization the Foundation for Student Communication; their mission was to bridge the communication gap between college students and business leaders.

The group began publishing the Business Today magazine, a unique, undergraduate-run publication that brought together insights from executives and perspectives on business from undergraduates from schools all over the country. It was the first magazine of its kind.

Program Development

In our first issue of Spring 1968, the magazine featured columns from William F. Buckley, James Reston (who would later win two Pulitzer Prizes and write for the New York Times), and David Lawrence (who would become governor of Pennsylvania). It soon became clear that students were generating some of the best new and exciting ideas in the country today–particularly with regard to social problems– and that businessmen and women were better equipped to organize, finance, and implement these ideas than any other group in America. The concept of student-business interaction followed as a natural consequence and soon developed into the primary focus of the Business Today student staff’s efforts.

By winter of 1970, the undergraduates involved in Business Today saw that getting students and businesspeople together to talk or work with each other was not a task that could be accomplished by the publication of a magazine alone. To explore new avenues of communication beyond print media, the Foundation for Student Communication began hosting a series of conferences, called the “Business Tomorrow” conferences, that brought together students and executives in a forum where they could interact and exchange ideas. The conference organizers wrote, “A major student-business conference requires more than hotel space and speakers. Most important is knowing what you’re doing –and what results you want.” The goal–both then and today–was (and is) to provide a place where the business leaders of tomorrow could learn from the leaders of today.

Mission

Our mission is to create a dynamic forum for influential business leaders to interact with top undergraduate students from campuses worldwide, and to educate the leaders of tomorrow.

Bridging Gaps

We design our programs to fill niches and bridge gaps in the undergraduate business world, from international markets to entrepreneurial endeavors to gender gaps in business. Through the unique intersection of our forty-eight-year legacy, our unparalleled corporate partners, and our status as a student-run non-profit, we drive our mission in a way that no other organization can.

Equal Access

We believe that in order for this forum to be truly comprehensive and meaningful, it must be accessible to undergraduates from every background. We are grateful to our corporate sponsors, whose generosity allows us to cover attendee expenses for all of our Conferences, print and distribute our magazine at no cost to our readers, and launch our Digital Platform, a true manifestation of global access.